The logo of your business is a very important part of the reputation of your brand. It is necessary for your logo to be great and a perfect representation of your business because it will be used in a variety of scenarios.
It will explain and represent your brand, its aims, and its principles. You want your logo to be the perfect representation of your brand which is why you should put in effort and time to create just the right one.
A logo is a company’s first impression and as they say, the first impression should be good enough to impress the the onlooker and on the brand image. Here are tips to create a logo which will not be just eye catching but also impressive and a great representation of your brand and its ideas.
Forget the clichés
Think outside the box and be creative. Big things come when you don’t follow the rules and come up with designs of your own. Don’t worry about failing. It is possible that you come up with a design that you don’t like and you can simply discard it.
Be unique so people do not confuse your brand with others. Also your logo should have some textual implications so you the onlooker knows what brand it is. An only image logo will not guarantee clarity and perfection till the onlooker starts associating your brand with the image instantly.
It should represent the brand well
Your logo should be an apt representation of your brand. If you are a business selling computers, your logo should be related to that.
When people are able to associate the logo with what type of service your brand is providing, they will instantly know what to expect.
Use inspirations for your design
It is always a good idea to browse the web for ideas. You can always look at other companies and their logos to understand how they are successful and take inspiration.
They should motivate you to move in a certain direction but remember that you should not be copying them just as they are. Instead, understand the reason behind the design idea and implement the gist of it in your design instead.
Make use of the right colours
It is pertinent to stress on the importance of colors in logo design. The colors which are too bright may catch attention but can also come across as loud and tacky. Colors which are too muted may look sophisticated but also become easily overlooked. A right balance which represents the gist of your brand should be found and implemented.
You should not expect your logo to become an instant success. It should be unique and interesting but at the same time be clear about the name and beliefs of your brand.
Digiweb Media is a Wollongong based graphic and logo design company.