Are you currently considering a website redesign for your business? Then there are several factors that you need to keep in mind to ensure the project is successful. Website redesign could possibly make an ugly-looking site looks much prettier, however there is also a risk that the website visibility is suddenly gone or reduced significantly. You need to make sure that the website redesign will indeed achieve its desired purpose and enhance the original website performance. It is very important that you talk to someone who does not just know about website design and web development, but also understands the ins and outs of online and search engine marketing.
The first thing to consider is, what is the main goal of the website redesign? What is the main reason to carry out the project at the first place, and how it is going to support the business vision. Is the main reason for rebranding (eg. logo/tagline change)? Is it to improve the appearance of the website to make it looks more professional? Is it for scaling due to feedbacks and the growth of number f users to the website? Or is it to cope with business growth (eg. adding new product lines). We need to understand this clearly before even starting to lay out the plans for the website redesign project.
Second thing to be aware of is, how is the website redesign going to affect the current operation of the business? This would include sales process, customer support, interactions with media and potential customers etc. In particular, has the vendor who will carry out the redesign thought of the website rankings and performance in the search engine? Every website redesign project should be implemented towards the better marketing performance of the website, eg. improved organic search rankings. In fact, website redesign is a good opportunity to ensure all the web pages are already optimised and aligned with the business keywords. There are many things that can be done to ensure every single pages of your website is used to leverage the overall performance of your website.
Last but not least, it is certainly very important to hire someone with proficient knowledge, skills and experience of web design, online marketing, search engine optimisation, social media marketing and business profitability to do your website redesign project. You want your website to achieve at least the followings after the redesign:
- Appear more professional
- Looks much prettier and provides engaging user experience
- Loads faster
- Performs better
- Ranks higher
- Achieve more functionalities
- Tracked in details
If you feel like you need to talk to someone qualified about this, feel free to contact us here.